Vines Group keeps Accident Exchange in the family

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The Vines BMW Group has entered into its twelfth year of partnership with Accident Exchange.

The new contract, means that the accident management firm will continue to look after Vines BMW and MINI customers until at least the end of 2016.

The Vines Group, which is one of the few remaining family-owned BMW Group retailers in the South East, said that Accident Exchange’s balance of profitability and personal approach to customer service were the reasons the reason behind the contract extension.

“The aftermath of an accident can be a stressful and disrupted time and, for several years, Accident Exchange has enabled us to make a difficult time as positive as possible for our customers,” said

Sean Kelly, the managing director at Vines BMW.

“Accident Exchange’s customer-facing approach has been exemplary and I have no hesitation in allowing them to handle Vines customer accounts. They have also been very proactive with dealership visits, ensuring that my staff receive regular training and the latest industry news.”

Kelly added that with many owners opting to change their vehicles shortly after an accident, a positive experience following one could help sustain a good relationship with a customer leading up to their next purchase, meaning that the service offered by Accident Exchange was a very valuable one to Vines.

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Marek Handzel

Marek Handzel is the editor of Claims Magazine. Marek welcomes articles, letters, or feedback from readers and can be reached by emailing marek.handzel@barkerbrooks.co.uk