National Accident Helpline launches new website

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National Accident Helpline has launched a new website which it says will provide a responsive, user-friendly experience for claimants.

The claims management company said that genuine claimants should never be put off from pursuing a claim and that its improved site would help to ensure that people were provided with a clear, simple and straightforward way in which to access the advice they need. The site now also allows users to easily navigate the site online, on tablet and on mobile.

Beth Powell, the marketing director at National Accident Helpline, said that the website had been built with the company’s customers “front of mind”.

“We’re delighted by the reaction from customers and are looking forward to further stages of development over the coming weeks,” she said.

Peter Miller, a creative director at Tangent Snowball, one of the developers who helped build the site, said that it was critical to have a responsive website in such a competitive market.

“Having worked with National Accident Helpline for the past six years we have a great relationship and excellent insight into the brand,” he said.

“The end result is a significant departure from the previous look and feel of the website; we’re hoping for a continued positive reaction from National Accident Helpline’s customers as we continue to evolve the site.”

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Marek Handzel

Marek Handzel is the editor of Claims Magazine. Marek welcomes articles, letters, or feedback from readers and can be reached by emailing marek.handzel@barkerbrooks.co.uk