Consumer medical negligence specialist Patient Claim Line has partnered with the Rugby Super League (Europe) in an innovative two-year sponsorship deal.
Patient Claim Line, a consumer brand of law firm Fletchers Solicitors, will sponsor all video referee decisions at the Betfred Super League games from 1 February 2018. This is the first time that video referee decisions have been sponsored in the UK.
The deal will support the firm’s wider marketing and PR campaign and will generate extensive brand awareness, with its sponsorship material featuring live on Sky Sports during coverage of the Betfred Super League season.
Patient Claim Line chief executive Ed Fletcher commented: “We are delighted to be working in partnership with Super League in a new and innovative way for the 2018 season and beyond.”
“We are determined to break down the barrier between injured patients and justice so that people who have been affected by medical negligence can get the help they need to rebuild their lives.”
He added: “People need a real expert to review their case quickly and give them a straight forward, simple, honest answer as to whether or not they have a case. The way the match officials in Super League use the video referee to achieve a similar goal is a wonderful metaphor for our service.”
Super League general manager Mark Foster said of the partnership: “We are pleased to welcome Patient Claim Line to the sport and hope that this is the start of a fantastic relationship with a new partner.”
“Referral to a video referee is a hot topic in sport at the moment but it is something we have been doing for twenty years in the Super League. This new partnership with Patient Claim Line is a first for Rugby League and I am sure it will give the company huge brand exposure throughout the 2018 and 2019 season.”
“The company is very well respected in its field, it was keen to work in Rugby League and we look forward to the partnership flourishing in the coming years.”