Accident Exchange rebrands AX

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Accident Exchange has aligned its group of companies under the new name, AX, following its return to profitability in 2018.

Accident Exchange and its subsidiary companies, DCML, In-Car Cleverness and APU, have rebranded as AX.

The group will operate under two new divisions—AX Automotive and AX Innovation—going forward.

AX Automotive will focus on the growth of its credit hire business, while AX Innovation will concentrate on its suite of vehicle technology products, including telematics and bespoke systems, asset recovery services, in-car cameras and day insurance.

Commenting on the rebrand, Lucy Woods, chief executive of the newly rebranded group of companies, said: “Last year was a significant year of change. We achieved strong growth within our core automotive landscape, firmly established ourselves within the insurance sector and as a result returned to profitability. We now have a sound footing for the future and the rebrand forms part of that strategy.”

Woods added: “The two core pillars of exceptional customer care and innovative technologies will, naturally, remain front and centre of everything we do. However, by streamlining the brands as one we can deliver even greater agility, efficiency and revenue to all our partners and customers regardless of their individual business needs.”

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Mark Dugdale is the editor of Claims Media. Mark welcomes articles, letters or feedback from readers and can be reached via mark.dugdale@barkerbrooks.co.uk