Azur chooses ARAG for wealthy client household product

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Managing digital agent Azur Underwriting has selected ARAG to provide legal protection and home emergency assistance for its new Smart Home household product.

The Smart Home product is a comprehensive home insurance offering that brokers can access through the Azur Hub, a self-service platform built to automate quotation and policy issue, while significantly improving the user experience.

Smart Home now includes ARAG’s family legal and home emergency policies as standard, giving clients access to digital legal tools, telephone advice and protection against the costs of common legal problems, such as employment disputes and tax investigations, as well as cover for home emergencies.

Kate Wells, managing director at Azur, said: “Smart Home was designed to be a comprehensive household insurance solution for our broker community to offer to their emerging wealth clients. So, we have to make sure that it includes the very best legal expenses insurance and home emergency cover available.”

“Providing support for things like identity theft, that dovetails neatly with our personal cyber cover, made ARAG an obvious candidate, and their reputation in the mid- and high-net worth markets is very strong.”

Andy Talbot, head of sales at ARAG, identified Azur Hub’s ability to allow brokers to quote and bind quickly as a key feature. He said: “I think Azur is offering brokers something genuinely different and it’s great to be a part of that.”

“We’ve enjoyed a lot of success with both our fellow MGAs and market disruptors in and around the insurtech sector, and I think the secret to that has been ARAG’s flexibility, not just in how we configure products to suit particular types of client, but also in adapting how we can deliver the service.”

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Mark Dugdale is the editor of Claims Media. Mark welcomes articles, letters or feedback from readers and can be reached via mark.dugdale@barkerbrooks.co.uk