Patient Claim Line, Fletchers Solicitors’ consumer brand, has become the sponsor of hit ITV daytime courtroom show Judge Rinder.
The six-figure sponsorship deal will run until June 2015 and includes commercial bumpers at the start and end of every episode in the second series of the show, as well as every set of adverts in between. The break-bumpers will also feature on the repeats of the first series on ITV1.
The Judge Rinder show, which averages over one million viewers per episode, stars British barrister Rob Rinder who adjudicates over a variety of real, small-claim cases in the studio courtroom.
It is the first time the law firm has sponsored a TV show and the sponsorship supports a wider marketing and PR campaign.
Alex Kenny, head of marketing at Patient Claim Line and Fletchers Solicitors (pictured), said: “We’ve wanted to work with ITV for a long time because of its highly regarded reputation, and the fact it is a proven platform to build brands on.
“We have been waiting for the right opportunity to partner with a show, and we identified Judge Rinder as the perfect fit. The show’s problem solving, legal angle complements our brand, and at the same time pulls in significant viewing figures to expose our offering to potential clients.”