First4Lawyers has welcomed 14 new law firms onto its panel of clinical negligence and personal injury specialists in the past three months.
The new additions has expanded its firm by over 30% and the claims management company now has almost 50 firms that benefit from its marketing machine. The new panel members include Yorkshire firms Wise Solicitors and Taylor & Emmet, McKeag & Co in Newcastle and Coventry’s Brindley Twist Tafft & James. They have joined established names such as MW in Manchester, Russell & Russell in Bolton and Liverpool’s SGI Legal.
First4Lawyers’ business development head Chris Rodgers said that the expansion showed that personal injury was one of the most expensive search terms on Google and that even good-sized firms were now finding it hard to compete.
“More and more firms are starting to realise that, by becoming members of a marketing collective, they can break into the upper echelons of PI advertisers that would previously have been way out of reach,” said Rodgers.
“Only by joining forces with other like-minded firms can they go head-to-head with the biggest names in the market to produce leads through television and online marketing.”
First4lawyers’ high-profile TV campaign fronted by TV presenter Andrew Castle has fuelled rapid growth for the business over the last three years. Last November, the business, which was founded by Qamar Anwar (pictured), launched its first dedicated medical negligence TV advertisement in response to a doubling of claims enquiries received over the previous 12 months.