National Accident Helpline has raised its concerns about cold calling after revealing that its own offices have been targeted by claims companies, with one even posing as National Accident Helpline.
The claims management company has also said that it receives an average of 200 complaints a month from consumers claiming to have been cold called by its staff. The CMC says that it never cold calls and that it has been working hard to clamp down on this menace through its Stop Nuisance Calls campaign.
Beth Powell, the marketing director at National Accident Helpline, said that the company was very concerned by the trend of rogue companies misusing its name “with the aim of tricking consumers”.
“Many of the people who are bombarded with these cold calls haven’t even had an accident, but for those who have, it is important that, should they consider making a claim, they choose a reputable company to talk to,” said Powell.
“Companies using unethical tactics such as brand impersonation may not deliver the appropriate standards of service to their customers and we’d urge people to exercise caution if considering them to manage their personal injury claim.”