New senior appointments for HCML


Rehabilitation provider HCML has four senior appointments to help it expand into both core and new markets.

Zoe Machin has joined as its first sales director for the corporate and public sector and Sarah Halls-Hutchings has taken up a new role as head of customer relationships and market development.  Tom Thornton has re-joined HCML as head of Innotrex, HCML’s national treatment and diagnostics networks, while Christian Gib has taken up a new role of marketing and design manager having previously held case management and commercial roles at Argent.

Machin has held key sales positions at AXA PPP Healthcare, Capita Health and Wellbeing, Aviva Occupational Health, CIGNA Healthcare and BUPA Wellness.

Halls-Hutchings joins from Nuffield Health, where she was regional business manager for primary and preventive health, and managed physiotherapy centres and physiologist teams.

Thornton, meanwhile, has returned to help customers make best use of its physiotherapy, mental health and diagnostic services. He joins from Innovate, following a period spent with The Treatment Network.

In addition to the new appointments, Andy Pepler has been promoted to head up clinical operations to expand its serious, catastrophic and telephonic case management capabilities. He is responsible for clinical outcomes for personal injury, income protection, corporate and NHS assessments and for ongoing case management and line management.

Chief executive Keith Bushnell said: “We are transforming rehabilitation through professional case management to rebuild lives for injured, ill people, and our business is growing as we find smarter ways to accelerate recoveries in core and new markets. We are making it easier for customers to navigate our growing services.

“Our growing team is fuelling new ideas and methods and strengthening our clinical credentials.  We are poised to launch new corporate workplace capability assessment and physical and psychological wellbeing and treatment return-to-work solutions which will look very different to anything else on the market.

“I also have a vision for the NHS to capitalise on our musculoskeletal care track-record.  We are designing new models to cut NHS costs and improve care for the public”, said Bushnell.

HCML works with people following accidents or ill-health to manage their care, liaising with all parties involved, including other healthcare professionals, insurers, employers and solicitors. It employs 70 case managers who work across the UK.


PIC: Top – Keith Bushnell (chief executive); L-R: Sarah Hall-Hutchings, Daren Pemberton (Business development director) and Zoe Machin



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