mmadigital launches The Compensation Experts

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A new technology-based personal injury marketing collective, called The Compensation Experts, has been launched by mmadigital.

The company says that the new collective has been backed by 18 “well known” firms and is starting to gather pace, taking significant online market share in the first two weeks.

The disruptive collective uses technology which creates algorithms in real-time via a custom built lead management portal. The technology enables the collective to deliver high-quality leads at a fraction of the cost of the major claims management companies.

CEO Dez Derry (pictured) said: “It’s always surprised me that the consumer legal services market hasn’t embraced technology as quickly as other sectors.

“We’re already seeing 60% of consumers turn to their smart phones when looking to make an injury claim and asking questions on live chat late at night. We’re investing millions of pounds on PPC advertising across 150,000 adverts and have full visibility of the consumer journey; giving us a competitive advantage.

“I’m very pleased we’re ahead of target in terms of lead volumes and the quality is already on par with the established players.”

mmadigital is offering trials to new members looking to join, with costs starting from £10,000 + VAT.

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Mark Dugdale is the editor of Claims Media. Mark welcomes articles, letters or feedback from readers and can be reached via mark.dugdale@barkerbrooks.co.uk