Willis Towers Watson has launched Claim Metrics, a bespoke claims benchmarking solution for UK personal lines insurers.
The service provides claims leaders with a tool for identifying performance improvements, as well as offering underwriters, pricing teams, actuaries and senior management insights into profitability drivers and trends.
The new Claim Metrics subscription service, which benefits from a large benchmarking pool due to strong market support, is designed to help insurers identify how they can handle claims more effectively and efficiently.
It is supported by a combination of Willis Towers Watson’s claims knowledge, strong analytical skills, and insurance and technology expertise.
Tom Helm, head of claims consulting at Willis Towers Watson, said: “Data and analytics have transformed many areas of the insurance industry, but it has been slower to adapt than other financial services, such as banking and retail.”
“This is changing as the claims process in the insurance market finds itself increasingly under the spotlight, with more insurers recognising claims as an investment opportunity to help gain competitive advantage, market differentiation and increased customer loyalty.”
The main features of Claim Metrics include:
- Dynamic dashboard: Claim Metrics provides insurers with an interactive dashboard to analyse and compare their claims performance across an array of operational and financial metrics. Results are refreshed on a six-monthly basis to deliver a contemporary view of performance and to enable claims inflation to be closely tracked
- Smart segmentation: The ability within the solution to select data factors which adjust the benchmarks to mirror an insurer’s business footprint helps claims, pricing and underwriting teams to understand their own performance with greater accuracy in different sectors and how variations in portfolio, model or claims handling lead to particular outcomes. This provides insight into future claims inflation, which can then be factored in to delivering a more competitive business plan
- Trend analysis: Analyses are based on over five years of granular data. Results can be presented by a settled claim, underwriting or accident-year basis, as well as month-on-month development patterns. This enables insurers to evaluate the results aligned to their own internal approach and also gives context and insight into current and emerging market trends
“A highly competitive market has made it increasingly difficult for insurers to differentiate on price and cover,” said Helm. “The ability to handle claims faster, more efficiently and with greater customer satisfaction, gives companies an invaluable opportunity to differentiate themselves in the marketplace and ultimately help them secure a stronger and more profitable future.
“Claim Metrics provides independent validation and deeper analysis than previously possible on the drivers of change across the spectrum of small to large loss motor and household claims. This generates a more accurate assessment of performance, claims process effectiveness and the optimal strategy necessary to fine tune an insurer’s approach.”