Allianz Insurance has appointed Shelley Hughes to the newly created role of digital claims propositions manager.
Hughes will lead the development of a multi-channel, data-driven claims proposition, designed to enhance Allianz’s customer experience.
She will be responsible for bringing digital innovations and techniques to the business in order to meet the brief.
Hughes has held a number of roles at Allianz since joining in 2002, including claims data and insight team leader.
She has also led data projects and most recently spent six months at Allianz Group in Munich working on automation strategy.
Margaret Scott, head of claims strategy and customer experience at Allianz Insurance, said: “As part of our fit for future strategy we are constantly looking at ways that we can continue to improve and strengthen our claims function.”
“Shelley has a wealth of experience in data and digital strategies. I’m very confident that her appointment will help us future proof our claims proposition and ensure that we continue to meet the evolving needs of our customers.”
Earlier this year, Allianz Insurance appointed Nick Rossiter as motor damage strategy manager, following the retirement of Stuart Munro.