AXA UK deploys machine learning for motor claims

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AXA UK claim handlers are piloting a machine-learning tool that will support them in making quicker and more accurate decisions on motor claims.

Repair or Replace Intelligence (RoRI) captures relevant data from a phone conversation and, using machine learning, assesses how much it would cost to fix the car and how much it would cost to write it off.

This comparative approach differs from the previous one, which took into account the age of the vehicle and the extent of the damage, according to AXA. In that decision matrix, only half of the total losses were identified immediately, at first notice of loss. The other half were identified once the vehicle was already at a garage.

This led to delays for customers, which had to be tackled to improve service. It also generated unnecessary storage and credit hire costs.

AXA decided to smooth out the motor claims process by providing better support to claims handlers. The focus was on capturing more relevant data but without making calls longer or adding any complexity.

RoRI collects and uses more relevant information and, based on an ensemble of predictive models, it compares the cost of repair with the cost of total loss. The former is affected by the type of damage, the parts needed, the labour required, and whether the work is done by an approved repairer. The latter is usually the replacement cost minus salvage. 

The pilot began today in the Ipswich office. Afterwards, the plan is to integrate RoRI into the Guidewire software used by AXA Claims later this year.

Michael Calvert, head of claims analytics at AXA UK, said “For a car owner, it can be frustrating to wait for your vehicle to be repaired only to find out later that it actually needs to be written off. We want our customers to have a smooth claims journey. The best way to do that is to innovate and to support our employees. By giving them this machine learning tool, we trust they’ll be able to reach the right decision more quickly.”

Waseem Malik, executive managing director  of claims, added: “Claims analytics is at the centre of our business strategy, which relies on data-driven insights. Our ambition is to have seamless interactions with our customers. We believe that by empowering our people through technology, we will get closer to our customers.”

AXA launched a new operating model for claims last year to increase focus on customer service.

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Mark Dugdale is the editor of Claims Media. Mark welcomes articles, letters or feedback from readers and can be reached via mark.dugdale@barkerbrooks.co.uk