Direct Line launches specialist cycling insurance


Direct Line has launched a new specialist standalone insurance product aimed at providing comprehensive cover to commuters, leisure seekers and enthusiasts of cycling, who want to insure themselves, their bicycles (including e-bikes) and their cycling kit.

Developed alongside a team of cyclists and specialist underwriter Red Sands Insurance (Europe) Limited, which have proven experience in the cycling insurance market, Direct Line’s new offering addresses the existing challenges cyclists face when only covering their bicycle through home and contents insurance. 

Direct Line’s new specialist cycling insurance provides comprehensive cover at and away from home against theft, accidental or malicious damage to a customer’s bicycle (including e-bikes) and cycle accessories.

Customers who bought their bicycles new also enjoy a lifetime new-for-old benefit to cover their bikes on a new replacement basis that is not capped to a limited time period.

In addition, the cover also provides public liability and personal injury cover to the rider, which is tailored to the customer with packages suited towards commuters and casual riders, adventurers and cycling enthusiasts.

Direct Line’s customers also have the option to be covered while participating in cycling races or sportives, or while travelling abroad with their bicycles.

Paul Stevenson, product manager at Direct Line, said: “With the increased popularity of cycling in the UK over the last 12-months+ since the pandemic hit, we have used our expertise and industry knowledge as one of the UK’s leading insurers to bring to market a specialist insurance product that is specifically tailored towards cyclists, their bicycle (including e-bikes) and their cycling kit.”

“The policy can also cover insurance for third party costs as well as the cyclist themselves; so  giving our customers the protection and peace of mind they need when taking to their bicycle.”


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