Superscript to deliver insurance solutions on Amazon Business


Business insurance specialist Superscript has teamed up with Amazon to provide tailored insurance for small businesses and sole traders.

The service will be delivered through Business Prime, the membership programme of B2B marketplace Amazon Business.

Business Prime members will be able to purchase public liability, employers’ liability, professional indemnity, cyber, directors’ and officers’, and office contents and equipment insurance through the partnership.

Superscript’s policies are offered on a monthly subscription and will be discounted for Business Prime members, who will be able to log in to the business insurance specialist’s platform using their Amazon account and obtain their customised insurance policy in under 10 minutes. 

Business Prime is the enterprise version of the Amazon Prime paid subscription programme. Other partners offering services through it include Sage (cloud accounting), McAfee (digital security) and Compleat (invoice automation). 

Commenting on the partnership, Cameron Shearer, chief executive officer of Superscript, said: “This partnership is a huge step in the evolution of business insurance. The industry needs to bridge the divide between insurers and customers by providing a quick, smooth buying process that is customer-centric. This means digital-first, flexible and monthly.” 

“We are therefore delighted to partner with Amazon Business to provide this much needed service for SMEs, and to stand alongside leading tech companies that understand what SMEs need.”

Molly Dobson, country manager for Amazon Business UK & Ireland, added: “From its inception, Amazon Business has provided business buyers with access to the familiar shopping experience while helping overcome challenges such as purchase workflows, payments, reconciliation and much more.” 

“As businesses come out of the pandemic and gradually resume normalcy, we want customers to have the best tools to run their business. We believe Superscript offering its SME insurance products to Business Prime is another example of how this programme provides value and benefits to members.”


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Mark Dugdale is the editor of Claims Media. Mark welcomes articles, letters or feedback from readers and can be reached via