WHSmith to launch insurance offering for retail customers


High street retailer WHSmith is moving into the insurance market in partnership with insurtech firm Quotall.

WHSmith will launch a range of digital-first insurance products later this year, including travel, home and pet insurance. They will be offered to all of the retailer’s customers in stores and online.

As part of their partnership, Quotall will provide all of the components to support the service for WHSmith, using its full cycle, comparative insurance platform with API-enabled multi-channel distribution services.

Quotall will also support the launch through digital marketing. Products and regulatory services will be provided by the insurtech firm’s strategic partner, Acrisure.

Commenting on WHSmith’s foray into insurance, Ian Sanders, group commercial development director at the retailer, described Quotall’s platform as “a unique opportunity to extend our brand into insurance.”

He continued: “This is an exciting and innovative move for us allowing us to provide our customers with an enhanced retail offering and customer experience with a first-class digital insurance proposition.” 

Quotall chief executive officer Simon Ball added: “We are delighted that WHSmith has chosen Quotall to help the brand launch insurance products for the first time to their customers. It is an extraordinary opportunity to showcase how insurtech and industry expertise can empower and enable brands to enter and shake up the traditional retail insurance market.”

“This new partnership is a great reflection of the massive investment we’ve made in the development of our digital insurance distribution system, and the quality of our insurance ecosystem partners and services.”

“We are really excited to be working with such an outstanding retail brand in WHSmith and helping them to deliver additional value to their customers through their strong online presence and significant store estate.”


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Mark Dugdale is the editor of Claims Media. Mark welcomes articles, letters or feedback from readers and can be reached via mark.dugdale@barkerbrooks.co.uk