Lookers partners with AX for accident aftercare solution

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Motor retailer Lookers has selected AX to deliver an accident aftercare solution for its customers.

The partnership, which has been integrated at 129 Lookers dealership sites and seven bodyshops, will boost bodyshop revenue and increase customer retention through improved service levels, according to AX. 

Established in 1908, Lookers is among the top three car dealer groups in the UK and represents 32 brand partners. Duncan McPhee, its chief operating officer, said the retailer is “delighted with the appointment of AX as our accident management partner”. 

He continued: “[W]e look forward to working closely with them to further enhance our customers’ ownership experience through exceptional customer service and support during what can be a complex and stressful time following a motor vehicle accident.”

As well as new and used vehicles from volume and premium brands, Lookers is increasingly focused on its electric car offering.

Under the terms of the partnership, Lookers will also benefit from AX’s service for electric car drivers. The provider, which also offers technology-based fleet management and vehicle protection services, launched AX Electric earlier this year, a new service that guarantees electric replacement vehicles following an accident.

McPhee added: “It is also brilliant to see the inclusion of electric cars in AX’s offering, as it ensures that the rapidly growing volume of electric car owners will be cared for.”

“We forecast that the adoption of electric cars will be exponential over the next few years, which makes it even more important that customers who have made the transition to these incredible vehicles do not have to take a retrograde step.”

Scott Hamilton-Cooper, director of sales and operations for AX, said: “Lookers has been at the forefront of motor retailing for a very long time and the company’s customer-service focused approach is very much a core value at AX.”

“Through this significant partnership, we expect to help enhance the brand even further by ensuring that Lookers customers experience the absolute minimum of disruption following an accident.”

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Mark Dugdale is the editor of Claims Media. Mark welcomes articles, letters or feedback from readers and can be reached via mark.dugdale@barkerbrooks.co.uk