Ryanair partners with Cover Genius to offer embed travel cover

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European airline Ryanair will include the option of purchasing comprehensive travel insurance in its booking flow as part of a new strategic partnership with Cover Genius.

Ryanair has embedded XCover, the insurtech company’s global distribution platform, in its booking process so that customers can purchase a selection of protection products tailored to their itineraries.

Greg O’Gorman, director of ancillary revenue at Ryanair, said: “We are delighted to partner with Cover Genius to offer our growing network of customers an even more convenient and comprehensive suite of travel insurance options.”

“Customers can now avail of tailored protection packages that are specially curated for each itinerary, regardless of their location or language, to give them peace of mind as they travel with Ryanair, Europe’s no.1 airline.”

The partnership follows Cover Genius’s recent series C funding round, which is being used to expand its global distribution platform, XCover, and support new international partnerships in ecommerce, property, travel, mobility, auto and financial services.

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Mark Dugdale is the editor of Claims Media. Mark welcomes articles, letters or feedback from readers and can be reached via mark.dugdale@barkerbrooks.co.uk