ManyPets names Claire Wolfenden as head of pet health relationships


Pet insurer ManyPets has created a new role to spearhead its health strategy and build stronger relationships with veterinary clinics.

ManyPets, previously known as Bought By Many, has appointed Claire Wolfenden as its new head of pet health relationships. She joins the insurer from Lightening Consultancy, where she served as company director.

A pet parent, qualified veterinary nurse and experienced leader in the global veterinary profession, Wolfenden brings to the new role a passion for animal health, 15 years of commercial veterinary industry experience, and a further eight years in clinical settings.

This appointment comes at a significant time for the company following a successful rebrand from Bought By Many to ManyPets in the UK, following its launch here in 2017. It acquired VetBox, a pet preventative medication subscription service, in 2021.

ManyPets also has international presences in Sweden and the US, where it now operates in more than 40 states, one year on from launch. Globally, ManyPets insures more than 500,000 pets worldwide. 

In her new role, Wolfenden will help to enhance the insurer’s healthcare offering in the UK and strengthen its relationships with veterinary clinics, including through a referral network. She will also focus on enhancing services for pet parents with convenience-based pet health solutions. 

Additionally, Wolfenden will build on ManyPets’s telehealth strategy, which currently offers free digital consultations to customers.

Oke Eleazu, chief executive officer of ManyPets UK, commented: “We are really excited to welcome Claire to the pack. Having worked with Claire over the years on various projects, I saw her passion and expertise for the industry was unmatched and that we needed her as part of the next chapter in our exciting story.”

“We’ve been focused on delivering the best product and customer experience possible and a big part of that is down to the support of our network of relationships with the vet community. Having Claire on board as we expand our offer beyond insurance is a great step in the right direction.”

Wolfenden added: “ManyPets’s growth and expansion has been brilliant to watch and I’m excited help define and shape the next stage of its pet wellness journey. ManyPets is a brand that pet parents have come to love and trust in only a short space of time.”

“Today, pet owners see pets for what they truly are, part of the family; as such, they are increasingly on the hunt for companies who can offer holistic pet care to give their furry friends long and happy lives. Having better relationships with our vet community will be crucial to ensure we can deliver and meet their needs.”

Image: Canva 

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