Google page experience and what it means for personal injury marketing
Andy Cullwick of First4Lawyers outlines upcoming changes from Google that will affect how personal injury service providers rank in search results
Browsing: Opinion
Official Injury Claim is coming, but how will consumers find out?
The Official Injury Claim portal launches in May, but what does the general public know about it? Qamar Anwar of First4Lawyers takes a look
Personal injury reforms only a job part-done
The reforms to date represent only a job part-done in building effective fraud resilience into the personal injury claims process, write Deborah Newberry and Martin Stockdale of Kennedys
Marketing is crucial during an uncertain 2021
Future-proofing your claims business by having a solid marketing foundation will reap its own rewards, says Andy Cullwick, head of marketing at First4Lawyers
It’s time for the government to listen on whiplash reforms
With the long-awaited whiplash reforms and portal delayed again, what does the MoJ still need to do before they finally arrive?
Personal injury faces tough year as whiplash reforms approach
This year is going to force many personal injury businesses to carefully consider their strategy as the whiplash reforms challenge existing business models
Do virtual assessments have a role as an alternative to face-to-face assessments in quantum cases?
Virtual assessments do have a role but should be appropriate to the claimant’s clinical condition and need, while contextualised to the interests of the instructing solicitor and their client
Transparency is king for law firms
The direction of travel is clear and transparency now needs to be at the heart of a law firm’s business plans in the insurance sector
What marketing can tell us about the outlook for claims leads
Claims leads took a hit when the pandemic struck, but activity is now much stronger than a couple of months ago, writes Andy Cullwick of First4Lawyers
Claims culture?
The figures simply don’t support ‘claims culture’ idea that British society is blighted by ‘epidemic levels’ of whiplash claims