Are you making your customers happy?
Andy Cullwick, head of marketing at First4Lawyers, reveals the results of the Making Your Customers Happy whitepaper
Browsing: Opinion
How important are review sites?
Utilised well, online customer review sites provide an outlet for satisfied customers to rate great experiences, and an opportunity for law firms to learn from those that are legitimately dissatisfied
No more excuses for poor customer service
The winners will be those who looked ahead, adjusted as quickly as possible to the pandemic and continued to deliver consistently good service, writes Andy Cullwick of First4Lawyers
Uncertain trends persist in online search
Andy Cullwick, head of marketing at First4Lawyers, analyses the impact of Covid-19 and whiplash reform on work and road traffic accident claims marketing
New online claims portal, same old rhetoric
Qamar Anwar, managing director at First4Lawyers, comments on the reaction to the new online claims portal that launched on 31 May
Time will tell on whiplash reform promises and impact on claimants
With the Official Injury Claim portal almost upon us, Qamar Anwar of First4Lawyers discusses promises made and possible outcomes as whiplash reform progresses
Google page experience and what it means for personal injury marketing
Andy Cullwick of First4Lawyers outlines upcoming changes from Google that will affect how personal injury service providers rank in search results
Official Injury Claim is coming, but how will consumers find out?
The Official Injury Claim portal launches in May, but what does the general public know about it? Qamar Anwar of First4Lawyers takes a look
Personal injury reforms only a job part-done
The reforms to date represent only a job part-done in building effective fraud resilience into the personal injury claims process, write Deborah Newberry and Martin Stockdale of Kennedys
Marketing is crucial during an uncertain 2021
Future-proofing your claims business by having a solid marketing foundation will reap its own rewards, says Andy Cullwick, head of marketing at First4Lawyers