Ford is working with pay-by-mile car insurance provider By Miles to help its customers who are no longer making a daily commute or commuting less.
Making use of connected vehicle data from their vehicles, Ford customers can benefit from a pay-per-drive approach with potential associated savings.
Mark Harvey, director of enterprise connectivity at Ford of Europe, said: “The way we travel has undergone a huge shift that could well have a long-lasting impact. We want to champion the changing needs of drivers who continue to work from home.”
“Working with By Miles, we aim to use connected vehicle data to help deliver a full suite of innovative new products and services for our customers.”
Insurance products that take into account actual—rather than projected—distance travelled often rely on the installation of a plug-in device. For Ford and By Miles customers, information will instead come directly from the vehicle’s embedded modem, FordPass Connect. No additional device is required.
Customers sign up online and the policy is activated by simply accepting a prompt on the in-vehicle screen to share their distance data. Owners are empowered to manage their vehicle data sharing and can control who their vehicle data is shared with and for which purposes.
James Blackham, chief executive officer and founder at By Miles, said: “The way insurance used to work may not work for everybody. Whatever the new normal looks like, it’s clear that drivers’ needs are changing quickly—and people want fairer, more flexible cover that reflects that.”
“We’re delighted that our pay-by-mile collaboration with Ford will offer drivers a seamless, connected alternative to traditional car insurance.”
The collaboration with By Miles fully launches later this year.